Business model evaluation
Is the business worth building?
Pressure-test the customer, the offer, the revenue model, and the assumptions that need evidence.
Business plan · Validation · Unit economicsOperator. Investor. Advisor. Product builder.
A clearer direction
for your next move.
I’m Sanjay. I work with founders and business leaders on the decisions that shape a business: what to build, how to reach customers, and how to prepare for capital.
Explore my portfolio
From the operator’s side
Strategy that stays close
to the work.
Two decades across
business, founders & growth.
Founder
Chief Strategy Leader
Former CEO
Former CEOAdvice for the decision ahead
Bring the question.
Let’s work through it.
For startup founders, growth-stage SME owners, and professionals building or growing a business.
Fundraising guidance
Are you ready for the investor conversation?
Work on your funding story, pitch deck, investment memorandum, and the financial thinking behind them.
Pitch narrative · Financial modelling · Investor fitGTM strategy
How will the right customers find you?
Clarify your audience, positioning, acquisition channels, content strategy, and the experiments to run next.
Positioning · Marketing channels · Growth prioritiesBusiness consulting
What should the business do next?
Bring a launch, growth, or operating decision. We’ll examine the trade-offs and turn it into practical priorities.
Starting a business · Growth decisions · ExecutionInside my current consulting work
From a business question
to work that moves it forward.
These are the kinds of engagements I’m working on today.
Ways to work together
Open for consulting
& advisory roles.
A business question, a focused project, or an ongoing advisory role. Tell me what you’re working on, and let’s explore where my experience can help.
Get on a consultation callConsulting and advisory engagements involve a fee. Details are shared personally by email after reviewing your enquiry.
Business problems, built into products
My portfolio
Six products I’ve built around real use cases over the past year, using AI where it makes a difference.
SME growth & capital01 / 06
Give growing Indian SMEs access to the next stage.
A network for Indian SME founders, connecting growth-stage businesses with peers, expertise, and potential capital partners.
ForIndian SME founders and operators preparing for growth and access to debt or equity capital.
A curated Indian SME founder network
Financial assessment and fundability scoring
Connections to potential debt and equity investors
ScaleMe · Built around a real use caseThe experience I bring
An operator’s view.
An investor’s perspective.
My work spans operating businesses, backing founders, and connecting people with opportunities. Today, I bring that experience into advisory engagements and products.
The common thread is turning business context into a clearer next step.
See my full experience on LinkedInScaleMe
FounderBuilding a network for India’s growth-stage SME founders, connecting peers, expertise, and capital.
Naturals Salons
Former CEOBusiness leadership across strategy, marketing, brand development, and growth in the beauty and services sector.
50K Ventures
Former CEOWorking with early-stage ventures at the intersection of business building and investment.
Business strategyGTM & growthFounder networksCapital access
From my LinkedIn
Ideas I keep
coming back to.
Selected writing on founders, business growth, and building with AI. A closer look at how I think about the work.
Business model evaluation
Is your idea meaningfully better?
How I use Kunal Shah’s Delta 4 framework to assess whether an idea changes customer behaviour enough to become a business.
Read on LinkedInBuilding with AI
From an idea to a working product.
Building StartupLogin showed me how AI can shorten the path to a working product. Deciding what to build, and what to leave out, still takes judgment.
Read on LinkedInSME growth & succession
The next chapter of a family business.
The next generation inherits customers, cash flow, expertise, and trust. A reflection on turning those advantages into new opportunities through innovation.
Read on LinkedInExplore 7 more posts
Founder sales
The value of hearing no.
A founder, Sridhar Vembu, and a comedian offer the same lesson: keep showing up, ask people to care, and learn from rejection.
Read on LinkedInMy operating experience
The opportunity that changed my direction.
From consulting for Naturals to becoming its CEO: how C K Kumaravel’s trust and hands-on operating responsibility shaped my work with Indian SMEs.
Read on LinkedInFounder leadership
What a non-technical founder brings.
Persuasion, trust, recruiting, and a clear vision can be a founder’s most important contributions. A reflection on building a team around the work only you can do.
Read on LinkedInCommunication & trust
Show up when the conversation gets difficult.
What founders can learn from Deepinder Goyal’s approach to crisis communication: speak directly, respond promptly, and earn trust by being present.
Read on LinkedInScale Stories
The long road from content to commerce.
Sangram Simha’s journey with IncNut Digital: a reflection on domain knowledge, patient pivots, and the connection between understanding consumers and building a business.
Read on LinkedInFounder conviction
Build before the conditions are perfect.
Reflections on my early conversations with Skyroot’s founders, and the role of domain depth, patience, and conviction when an ecosystem is still taking shape.
Read on LinkedInAI transformation
Make AI useful inside your business.
Practical AI adoption starts with workflows, hands-on learning, and an implementation plan. The thinking behind REDESIGN-AI for business owners.
Read on LinkedInStart with your business question
A useful conversation
starts with context.
Tell me what you’re working through and how you’d like to engage. I’ll respond personally by email.
sanjayenishetty@gmail.com- 01
Share your context
Choose a topic and describe the decision ahead.
- 02
Hear from me personally
I’ll reply with a suggested approach, engagement details, and a calendar link when we’re ready to speak.